Ashley is Director of Tech Product Management and Design for Mattel's Connected Products Platform. She leads the team building the performant and scalable platform that powers toys-to-life experiences for all of Mattel's iconic brands, including Barbie, Hot Wheels, and Fisher-Price. Her expertise is in creating great customer experiences at the intersection of hardware, software, and services, and honed over previous gigs at Apple, Texas Instruments, and a few start ups. Ashley is a graduate of the University of Texas at Austin and holds and MBA from the Tuck School of Business at Dartmouth. She loves stand up comedy and trying to grow fruits and vegetables in foggy San Francisco where she lives with her husband, daughter, and pug.