Meredith Hoffer is Director of Marketing for X, formerly known as Google[x] and now part of Alphabet, the moonshot factory where ambitious ideas such as self-driving cars and balloon-powered Internet are developed and taken out into the world. Previously, she served as global head of marketing for Chrome, which she brought to #1 market leadership position. Meredith discovered her passion for fueling momentum in early-stage projects in her first roles at Google: she launched the TV Ads business and then led the Mobile Ads marketing team to drive growth in the publisher and advertiser ecosystem. Prior to Google, Meredith worked in advertising, managing the communications for a variety of consumer brands including Levi’s Dockers and VEGAS.com. Her favorite job of all is being mom to her two young children. Meredith is a graduate of the University of California, Berkeley and holds an MBA from the Kellogg School of Management at Northwestern University.