This Mother’s Day, #GiveAMinute

Mother’s Day is a special time to celebrate the moms in our lives and let them know that we love them. This year, in lieu of flowers, we encourage you to honor her by giving the gift of diapers to struggling moms and babies.

Why Diapers?


Diapers are a small thing that make a big difference. 1 in 3 families struggle to provide diapers, and:

  • CalFresh and WIC programs prohibit the purchase of diapers.
  • Most subsidized childcare programs require a supply of disposable diapers to stay enrolled.
  • In a 2013 Feeding America survey, 34% of low-income families said that they reused diapers and 48% said that they would delay changing a dirty diaper.
  • A recent study from the Journal of Pediatrics strongly suggests that insufficient diaper supply is a significant risk factor for poor infant and child health, as well as for maternal mental health.

The good news is, 84% of social workers that participate in our diaper program report that access to diapers lowers anxiety, fatigue and stress among their clients. And you can do something to help!

This year our Mother’s Day Campaign theme is Give A Minute For Mom. Because it only takes a minute to make a real difference, and we need your help to reach more vulnerable families!

How You Can Help

  • Honor a mom you love by making a financial gift online. We’ll send your honoree a swell card! Mother’s Day is May 11th! Click HERE to honor her.
  • Visit one of our drop bin partner locations to donate diapers through May 31st. We currently need diaper sizes 4 and 5 especially. Snap a photo of the visit and let us know on social media!
  • Spread the word! Share our campaign with your friends on social media, using #giveaminute, and encourage them to honor moms too. At the end of this post you’ll find a few sample tweets/status updates you can use.

Be sure to follow us on FacebookTwitter, and Instagram this month as we celebrate and share ways to #GiveAMinute For Mom.

Check out Maria’s inspiring story to learn more about why diapers matter.